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Starting with the right target is a crucial part of doing automated bidding well. When you’re managing your Smart Bidding, either by changing to a new strategy or maintaining your current ad groups, Editor will show a recommended CPA target when one is available. While you can’t enable that account-wide switch within Editor (you’ll have to do that in Google Ads itself), you can use the new “Use account settings” for Conversion Action fields.

Finally, account-level call reporting came out a few months back, and you can take advantage of that in the new Editor. You can also use additional lines of text in your call-only ads to help you provide more info before people call you. Message extensions are now fully supported.

You can now add those CTA and headline fields in any Video campaign – not just TrueView.

You can add call-to-action and headline fields onto your TrueView in-stream ads.

You can create bumper ads and ad groups in standard Video campaigns.

You can apply Target CPM bidding to both campaigns ad groups.

There are so many video improvements that I was tempted to do a mini countdown-within-a-countdown. Now enabled, paused, pending, and draft campaigns within Editor are eligible to receive a helping hand from those built-in custom rules. In previous versions of Editor, built-in custom rules were limited to only Enabled campaigns.

Built-in custom rules apply to more campaignsĬustom rules can surface super helpful reminders dedicated to improving your extensions, fixing non-serving ads, and plenty of other issues. In the new Editor, you’ll see new search functionality so you can quickly find the campaigns and settings you need.ĩ. It stands to reason that Google would offer the ability to search. Here’s a countdown of my 10 favorite things about the new Editor. There’s a lot to unpack with this inaugural version. In fact, we recently announced its relaunch as the Google Ads Editor. The main bit of feedback I hear is a plea that Google (my employer) never takes it away. It’s the Gritty of the Google Ads world – something approaching universal approval. At countless conferences I’ve attended over the years, where I’ve heard all sorts of critiques of all sorts of products, Editor always stands out as a fan favorite.